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1 advertising
advertising оплаченное объявление advertising публикация объявлений advertising публикация рекламных объявлений advertising реклама advertising рекламирование advertising рекламное дело advertising рекламный advertising рекламный анонс advocacy advertising рекламно-пропагандистская кампания aggressive advertising активное рекламирование boards advertising щитовая реклама business-to-business advertising реклама для предпринимателей camouflaged advertising скрытая реклама cinema advertising кинореклама competitive advertising конкурентоспособная реклама consumer advertising потребительская реклама coop advertising совместная реклама производителя и оптового торговца cooperative advertising совместная реклама производителя и розничного торговца corporate advertising реклама, создающая имидж компании corporation advertising реклама корпорации deceptive advertising мошенническая реклама deceptive advertising реклама недоброкачественных товаров direct mail advertising прямая почтовая реклама direct mail advertising рассылка рекламы прямой почтой direct response advertising реклама, предполагающая прямой ответ адресата dishonest advertising нечестная реклама false advertising обманная реклама financial advertising финансовая реклама illuminated advertising световая реклама image advertising реклама образца industrial advertising промышленная реклама institutional advertising реклама для создания популярности организации international advertising международная реклама joint advertising совместная реклама launch advertising начинать рекламную кампанию lifestyle advertising реклама образа жизни mail-order advertising реклама посылочной торговли misleading advertising обманчивая реклама misleading advertising реклама, вводящая в заблуждение multimedia advertising реклама с использованием нескольких средств массовой информации multinational advertising многонациональная реклама outdoor advertising наружная реклама persuasive advertising убедительная реклама political advertising политическая реклама post-launch advertising реклама после выпуска продукции на рынок poster advertising реклама с помощью афиш и плакатов postmark advertising реклама на почтовом штемпеле prestige advertising реклама для поддержания престижа фирмы print advertising реклама в печатном издании public service advertising рекламное объявление в виде обращения к общественности radio advertising радиореклама reason-why advertising аргументированная реклама reminder advertising реклама-напоминание roof advertising реклама на крышах домов screen advertising реклама на щитах subliminal advertising реклама, действующая с помощью подпороговых раздражителей subliminal advertising реклама, действующая на подсознание testimonial advertising рекомендательная реклама tie-up advertising широкая реклама товаров trade advertising рекламное объявление в коммерческом издании transit advertising реклама на транспорте word-of-mouth advertising реклама, создаваемая потребителями word-of-mouth advertising устная реклама -
2 advertising
advertising ['ædvətaɪzɪŋ]1 noun (UNCOUNT)(a) (promotion) publicité f(b) (advertisements) publicité f(c) (business) publicité f;∎ he works in advertising il travaille dans la publicité(budget, material) publicitaire►► advertising agency agence f de publicité;advertising agent agent m de publicité;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;Marketing advertising awareness notoriété f publicitaire;Computing advertising banner (on web page) bandeau f publicitaire;advertising brochure plaquette f publicitaire;advertising campaign campagne f publicitaire ou de publicité;advertising concept idée f publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising department service m de la publicité;advertising director directeur(trice) m,f de la communication ou de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive chef m de la publicité;advertising expenditure dépenses fpl publicitaires;advertising gimmick gadget m publicitaire;advertising jingle jingle m, officially recommended term sonal m;advertising medium média m ou support m publicitaire;advertising rates tarif m des insertions;advertising revenue recettes fpl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising space espace m publicitaire;advertising standards normes fpl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaireUn panorama unique de l'anglais et du français > advertising
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3 advertising
advertising n publicidad / anunciostr['ædvətaɪzɪŋ]1 publicidad nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLadvertising agency agencia de publicidadadvertising campaign campaña publicitariaadvertising ['ædvər.taɪzɪŋ] n: publicidad f, propaganda fadj.• anunciador adj.• publicitario, -a adj.n.• anuncios s.m.pl.• propaganda s.f.• publicidad s.f.'ædvərtaɪzɪŋ, 'ædvətaɪzɪŋmass nouna) (action, business) publicidad f; (before n) <campaign, slot> publicitarioadvertising agency — agencia f de publicidad
b) ( advertisements) propaganda f, publicidad f['ædvǝtaɪzɪŋ]1. N1) (=business) publicidad f2) (=advertisements collectively) anuncios mpl2.CPDadvertising agency N — agencia f de publicidad
advertising campaign N — campaña f publicitaria
advertising manager N — jefe(-a) m / f de publicidad
advertising medium N — medio m de publicidad
advertising rates NPL — tarifa fsing de anuncios
* * *['ædvərtaɪzɪŋ, 'ædvətaɪzɪŋ]mass nouna) (action, business) publicidad f; (before n) <campaign, slot> publicitarioadvertising agency — agencia f de publicidad
b) ( advertisements) propaganda f, publicidad f -
4 ♦ advertising
♦ advertising /ˈædvətaɪzɪŋ/A n. [u]pubblicità: to work in advertising, lavorare nella pubblicita; beer advertising, la pubblicità della birra; TV advertising, la pubblicità televisiva; gli spot televisivi; roadside advertising, la pubblicità lungo le strade; i cartelloni pubblicitariB a.pubblicitario; di pubblicità: advertising agency, agenzia di pubblicità; advertising agent, agente pubblicitario; advertising board, cartellone pubblicitario; advertising campaign, campagna pubblicitaria; advertising manager, direttore dell'ufficio pubblicità; advertising expenses (o expenditure) spese di pubblicità; spesa pubblicitaria; advertising revenue, entrate pubblicitarie (di giornale, rete TV, ecc.)● (in GB) Advertising Standards Authority (abbr. ASA), Autorità garante della pubblicità. -
5 advertising
advertising n ¢1 (activity, profession) publicité f ; a career in advertising une carrière dans la publicité ; to go into advertising entrer dans la publicité ;2 ( advertisements) beer/tobacco advertising la publicité pour la bière/le tabac ; TV/newspaper/roadside advertising la publicité à la TV/dans les journaux/sur les panneaux ; the power of advertising l'influence de la publicité. -
6 advertising
advertising [ˈædvətaɪzɪŋ]1. noun2. compounds[firm, campaign] publicitaire* * *['ædvətaɪzɪŋ]noun (activity, advertisements) publicité f -
7 advertising office
→ advertising agency advertising agency/ -
8 advertising, advertizing
advertising, advertizingadvertising, advertizing [ædvə:'taiziŋ O adver'taizin(g)]sostantivo MaskulinWerbung FemininDizionario italiano-tedesco > advertising, advertizing
9 advertising
advertising [ˊædvətaɪzɪŋ] nреклами́рование, рекла́ма10 advertising agency
agencia de publicidad11 advertising campaign
campaña publicitaria12 advertising space
espacio publicitario13 advertising brochures
14 advertising
advertising MEDIA, S&M Werbewesen n, Werbung f, Reklame f (business); Werbung f, Reklame f (advertisements)Englisch-Deutsch Fachwörterbuch der Wirtschaft > advertising
15 advertising agency
Englisch-Deutsch Fachwörterbuch der Wirtschaft > advertising agency
16 advertising agency fee
Englisch-Deutsch Fachwörterbuch der Wirtschaft > advertising agency fee
17 advertising agent
Englisch-Deutsch Fachwörterbuch der Wirtschaft > advertising agent
18 advertising allocation budget
Englisch-Deutsch Fachwörterbuch der Wirtschaft > advertising allocation budget
19 advertising and publicity charges
Englisch-Deutsch Fachwörterbuch der Wirtschaft > advertising and publicity charges
20 advertising and publicity costs
Englisch-Deutsch Fachwörterbuch der Wirtschaft > advertising and publicity costs
См. также в других словарях:
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
Advertising to children — is the act of marketing or advertising products or services to young people. In 2000, children under 13 years old, impacted the spending of over $600 billion in the United States alone. This has created a large incentive to advertise to children… … Wikipedia
Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health … Wikipedia
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
advertising, television and video — Advertising is the means by which commercial values or messages are conveyed to the public. Two main broadcast forms exist: spot advertising and sponsorship. Spot advertising refers to the purchase of short slots between programmes while… … Encyclopedia of contemporary British culture
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
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